SWARNAYA FOUNDATION

NGO Name: Swarnaya Foundations

Location: Delhi, India

Target Audience: Children, elders, and women

LUCY ROLES : UX researcher, UX writer, Visual designer, Interaction designer

Services: Swarnaya Foundation provides a variety of services to its target audience, including:

Swarnaya Foundation offers a range of services to its target audience.

Education is provided through schools and tuition centers for children.

Healthcare services are provided to children, elders, and women.

Shelter is offered to homeless individuals, particularly children, elders, and women.

Food is provided to ensure access to basic sustenance.

Vocational training is offered to women to empower them with necessary skills for the workplace.

Financial assistance is provided to children, elders, and women to help them overcome financial challenges and achieve greater stability in their lives.

UX Challenges: Swarnaya Foundation faces a number of UX challenges, including:

Reaching its target audience: Swarnaya Foundation’ target audience is often marginalized and difficult to reach.

Providing clear and accessible information: Swarnaya Foundation’ services are complex and it can be difficult to provide clear and accessible information about them.

Collecting feedback from its beneficiaries: Swarnaya Foundation wants to collect feedback from its beneficiaries to improve its services, but it can be difficult to do so.
Measuring the impact of its services: Swarnaya Foundation wants to measure the impact of its services, but it can be difficult to do so.

Problems

The Swarnaya Foundation is currently grappling with multiple challenges that are hampering its ability to effectively serve the community. One of the most pressing issues is the insufficient funding from the government, which is making it difficult for the NGO to provide the necessary support to girls, elders, and children. Furthermore, the lack of clear instructions and guidelines from the authorities is exacerbating the situation and making it harder for the Foundation to understand the best practices for welfare work.

Another challenge is the absence of an online presence, which is limiting the Foundation’s outreach to those who are in need of its services. Without a strong online presence, many people are not aware of the NGO’s existence, which is significantly impacting its ability to make a positive impact in the community.

Overall, these challenges are making it difficult for the Swarnaya Foundation to improve its helpfulness in the community. However, the organization remains committed to its mission and is exploring new strategies to overcome these obstacles and reach more people in need.

Google Form Survey –

Findings from the Survey That help to improve our UX for NGO

Those who earn most likely want to donate to an NGO

NGOs should focus on Social awareness of the environment to provide shelter to the homeless

Free education for underprivileged Children

Provide 24/7 Express Helpline for women

NGOs are most likely approached at times of election or some special events

Design Process

Paper Wireframe

Digital Wireframe

3 Key Solution of NGO

Summary of your solutions

Case 1 : Creating Landing page of CTA of DISCOVER MORE that helps to understand the NGO needs.

Case 2 : Adding Popular causes for funding process which shows how many funds raised and what is the goal of it

Case 3 : Added form of Donation that helps citizens to get the information of the citizens

It was truly a wonderful experience collaborating with the NGO, as the solution we found provided us with a fantastic opportunity to make a positive impact on the lives of underprivileged communities.

Tools Used :- Figma, Adobe Illustration, Adobe Photoshop